Technology
PGA Tour, CDW extend marketing partnership though 2026
The PGA Tour and globalĀ information technology company CDW Corp. have extended their long-running marketing partnership through 2026.
DRL signs $100m deal with blockchain firm Algorand
Five-year agreement is the largest partnership in league history
KRC Genk claims 5G first with stadium naming rights sponsor
IT solutions company Cegeka has acquired naming rights to the home ground of Belgian Pro League club KRC Genk in a wide-ranging deal that will see the venue become the first 5G-compatible stadium in theā¦
PokerStars named as F1’s Europe-facing betting sponsor until 2023
Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsportās global data and betting sponsorship rights partner Interregional Sā¦
Trail Blazers sign jersey patch deal with StormX
Multiyear pact extends sponsorship activity by cryptocurrency companies
TikTok signs Wrexham sponsorship, live streaming deal with Burnley Women
Video-sharing platform TikTok has announced two new partnerships within UK football, agreeing deals to become the title sponsor of Wrexham AFC and a live-streaming and content-creation partner of Burnleyā¦
LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
Burnley partners with YellowHeart to explore blockchain-based ticketing and merchandise
Premier League football club Burnley has announced that it is to begin working with non-fungible tokens (NFT) marketplace YellowHeart, to explore the use of the blockchain technology for ticketing andā¦
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
Verizon expands 5G rollouts at NBA, NHL venues
US telecom giant furthers its venue installations of advanced mobile technology
Microsoft takes up Global Partner status at LaLiga in expanded technology-focused deal
Spanish footballās LaLiga has expanded its association with technology giant Microsoft in a deal that the two parties claim will ādigitally transform football globallyā.
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Oak View Group partners with Verizon for three arenas
Telecommunications giant a founding partner for trio of forthcoming venues
Horizm converts Saracens as first rugby client
Saracens has become the first rugby union side to work with Horizm, the digital inventory management company, in a deal announced today (Friday)
Investindustrial ‘makes €200m offer’ for Barça Corporate stake
European investment group Investindustrial has made a ā¬200m ($239.7
SailGP, Oracle expand data partnership to improve fan experience
International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience
FEI signs long-term GoGallop Studios licensing deal to develop egames
The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames
NFL brings in Cisco as official technology partner
The National Football League has announced a multiyear partnership with USĀ global technology company Cisco, which has been designated an official technology partner of the NFL.