Technology

Ice Hockey
Sponsorship & Marketing

Workflow company ServiceNow has announced a multi-year North American partnership with the National Hockey League, enhancing gameday operations, employee productivity, and supporting new connected fan…
Cycling
Data

Fitness tracking technology provider Whoop has agreed a partnership with the UCI Mountain Bike World Series
Football
Sponsorship & Marketing

Switzerland-based UniqFEED is readying the launch of its virtual overlay and virtual insert technologies in time for the 2023-24 football season as it prepares to go up against existing providers in the…
Ice Hockey
Sponsorship & Marketing

USA Hockey, the national ice hockey governing body for the sport in the United States, has announced that virtual reality technology company Sense Arena has become its official virtual reality training…
Multiple Sports
Sponsorship & Marketing

Digital signage technology firm Supponor and media services company Telstra Broadcast Services (TBS) are to make their virtual advertising solution accessible to rights-holders in international markets…
Cricket
Sponsorship & Marketing

The International Cricket Council (ICC) has issued an invitation to tender for LED signage services for its World Cup tournaments running until 2027
Football
Sponsorship & Marketing

English Premier League club Chelsea has signed a seven-year agreement with California-based technology company Tempus Ex Machina
Motorsport
Fan Engagement

Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner
Golf
Sponsorship & Marketing

TMRW Sports has announced a multi-year deal with digital growth consultancy and technology services company Next League to work on TMRW Sports' tech-infused team competition, TGL
Football
Sponsorship & Marketing

Kansas City Current of the National Women's Soccer League has extended its deal with ticket technology platform SeatGeek as the club gets set to open the first women's soccer-specific stadium in 2024
Baseball
Media

Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Motorsport
Sponsorship & Marketing

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Esports
Licensing & Merchandising

The World Squash Federation (WSF) has closed a deal with the Virtual Sports Association and game design studio One Hamsa centred on the endorsement of virtual reality game Racket:Next
Netball
Data

Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.
US College Sport
Fan Engagement

The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…
Multiple Sports
Finance & Law

Swiss virtual advertising firm Aim Sport has had to publish a press release correcting a number of ‘inaccurate statements’ it made after rival company Supponor was found to have infringed its patent by …
Ice Hockey
Sponsorship & Marketing

The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…
American Football
Sponsorship & Marketing

Verizon and the National Football League have agreed a five-year deal that makes Verizon the coach-to-coach communications carrier across all 30 NFL stadiums