The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames

The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL.

Trading card company grows presence in blockchain-based collectibles

Maker of app development platform gets branding to stadium club and suite level

The Formula 1 motor-racing championship has agreed a wide-ranging deal with Canadian cyber security company Herjavec Group

Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship

Company gains sponsorship rights, will supply league with digital workspace solutions

The British and Irish Lions turned down an offer by Rugby Australia to host this summer's tour against South Africa, according to the BBC

Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.

An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…

Mobile carrier to reach 28 NFL venues with advanced network by end of 2021

The organising committee of the 2022 Commonwealth Games in Birmingham has signed technology specialist North as the 'Official Network Technology Integrator' for the event

A consulting company working for the committee bidding to secure the 2020 Olympics hosting rights for Tokyo transferred $370,000 (€314,000) to Papa Massata Diack, the son of jailed ex-IAAF president L…

Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19

Facebook-owned platform expands beyond content tie with league