Stadia

Basketball
Sponsorship & Marketing

Miami-Dade County is nearing a naming rights deal with IT management solutions company Kaseya for Miami-Dade Arena, formerly known as FTX Arena, home of the National Basketball Association's Miami Heat
Football
Sponsorship & Marketing

Kansas City Current of the National Women's Soccer League has extended its deal with ticket technology platform SeatGeek as the club gets set to open the first women's soccer-specific stadium in 2024
Football
Licensing & Merchandising

The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…
Baseball
Fan Engagement

Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
American Football
Sponsorship & Marketing

The University of Louisville and locally-based L&N Federal Credit Union have signed a 20-year, $41m (€37.8
Football
Sponsorship & Marketing

Major League Soccer defending champion Los Angeles FC and National Women's Soccer League's Angel City FC have announced a deal with Canadian bank BMO in a stadium rights deal for the clubs' Downtown Los…
Football
Sponsorship & Marketing

Spanish LaLiga club Getafe has agreed a 15-year strategic partnership with premium experiences company Legends focused on maximising its commercial offering and enhancing the fan experience
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Nashville Predators have partnered with sports betting and iGaming operator BetMGM as the team's official sports betting partner in a multiyear agreement
Football
Sponsorship & Marketing

Spanish LaLiga club RCD Mallorca has agreed a new stadium naming rights deal with the Council of Mallorca after a previous sponsorship agreement was terminated
Football
Licensing & Merchandising

FC Barcelona has engaged the international division of US premium experiences company Legends to help drive greater revenue at the renovated Camp Nou stadium, while the Spanish LaLiga team has opted to…
Football
Sponsorship & Marketing

Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Basketball
Finance & Law

Miami-Dade County is exploring "all legal remedies" if cryptocurrency exchange FTX cannot meet its financial obligations in a 19-year stadium naming rights agreement at the publicly owned facility that…
NFL
Attendance

The National Football League's Baltimore Ravens announced a multiyear deal with ticketing platform SeatGeek, beginning with the 2023 NFL season
Football
Sponsorship & Marketing

15-year pact terminated after just eight months as corporate focus shifts
Multiple Sports
Sponsorship & Marketing

Sponsorship marks first sports facility pact for Maryland-based company
Multi-sport
Events

Brisbane has a chance to become the “Barcelona of Australia” when it hosts the Olympic and Paralympic Games in 2032, Andrew Liveris, chair of the organising committee for the events, said this week.
Football
Sponsorship & Marketing

Premier League club Everton FC have appointed Elevate Sports Ventures, the prominent United States-based sports and entertainment consulting firm, to secure a naming rights sponsor for its new £500m (€573m, $5…
Football
Sponsorship & Marketing

The Council of Mallorca has scrapped a stadium naming rights deal with LaLiga club RCD Mallorca following a political dispute over the use of funds allocated to promote tourism to the Spanish island