Legends to drive Getafe commercial offering, fan experience in 15-year deal

The Coliseum Alfonso Perez, home to Getafe (by Fermin Rodriguez/Quality Sport Images/Getty Images)

Spanish LaLiga club Getafe has agreed a 15-year strategic partnership with premium experiences company Legends focused on maximising its commercial offering and enhancing the fan experience.

Getafe will utilise Legends’ 360-degree service platform as part of the wide-ranging deal, including stadium planning and project management, premium hospitality sales, sponsorships, food and beverage operations and technology solutions.

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