Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
Deal is believed to be the largest of its type for a US minor league venue
CAA China, the Chinese arm of the CAA sports and entertainment agency, has signed a strategic cooperation agreement with the owners of Hangzhou Sports Park
Automotive manufacturer Kia has expanded its presence in Australian tennis by acquiring the naming rights to the new show court at Melbourne Park
US-based chemicals corporation Dow has announced a carbon emissions partnership agreement with Singapore Sports Hub, the multi-venue district housing the city state’s sports facilities.
French club Olympique Lyonnais has signed an extension to its stadium naming rights contract with insurance company Groupama
Flicket will be the official ticketing partner of Moana Pasifika for the Super Rugby Pacific franchise’s inaugural season.
OL Groupe, the owners of French football club Olympique Lyonnais, has signed an arena naming rights agreement with technology retailer LDLC
Agreement sets a new highwater mark in US sports naming rights
Parken, the national stadium in Denmark, has entered into a long-term sponsorship rights agreement with telecommunications company Three
Northern Irish bookmaker Bet McLean has stepped up its commitment to Glentoran by agreeing a deal to become the NIFL Premiership football club’s stadium naming rights sponsor.
Relo Metrics, the AI-powered sponsorship analytics platform, has signed an exclusive agreement with spatial intelligence company Meshh to offer insights on how audiences engage with in-venue sponsorship…
WME Sports, part of the Endeavor Group, has hired Texas Rangers executive Joe Januszewski as senior vice-president and division head of its full-service property solutions division, which delivers stadium…
Liberty Stadium, the home of Championship football club Swansea City and United Rugby Championship team Ospreys, will change identity for the first time since opening in 2005 after Swansea
Insurance group Unipol has acquired naming rights to Cagliari’s proposed new stadium, along with the Italian Serie A football club’s current temporary home.
United States-based casino operator Caesars Entertainment is on the brink of securing a $138m (€117.2
Outdoor space at Barclays Center to be renamed SeatGeek Plaza