Stadia

Multiple Sports

The CSM Sport & Entertainment agency has been appointed by London’s Queen Elizabeth Olympic Park to help shape and lead its commercial proposition.
Football

Insurance firm Allianz will retain naming rights to the Sydney Football Stadium when the venue reopens later this year following a A$828m ($613.9m/€556.7m) redevelopment, the company has announced.
Cricket

The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
Multiple Sports

Australian insurance provider GIO has extended its naming rights agreement for Canberra Stadium
Football

The Sportfive agency will continue to sell sponsorship rights on behalf of the 2. Bundesliga’s Hannover 96 after agreeing terms on a five-year extension.
Multiple Sports

Finnish beverages manufacturer Hartwall has terminated its naming rights agreement with Helsinki’s Hartwall Areena, citing the venue’s connection to Russian individuals on the international sanctions lis…
Australian Rules Football

Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…
Multiple Sports

The Football Association has appointed Oak View Group to expand and diversify Wembley Stadium’s sponsorship, content and other commercial opportunities, with the US venue development, advisory and investment c…
Football

Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
Multiple Sports

Deal is believed to be the largest of its type for a US minor league venue
Multiple Sports

CAA China, the Chinese arm of the CAA sports and entertainment agency, has signed a strategic cooperation agreement with the owners of Hangzhou Sports Park
Tennis

Automotive manufacturer Kia has expanded its presence in Australian tennis by acquiring the naming rights to the new show court at Melbourne Park
Multiple Sports

US-based chemicals corporation Dow has announced a carbon emissions partnership agreement with Singapore Sports Hub, the multi-venue district housing the city state’s sports facilities.
Football

French club Olympique Lyonnais has signed an extension to its stadium naming rights contract with insurance company Groupama
Rugby Union

Flicket will be the official ticketing partner of Moana Pasifika for the Super Rugby Pacific franchise’s inaugural season.
Basketball

OL Groupe, the owners of French football club Olympique Lyonnais, has signed an arena naming rights agreement with technology retailer LDLC
Multiple Sports

Agreement sets a new highwater mark in US sports naming rights
Football

Parken, the national stadium in Denmark, has entered into a long-term sponsorship rights agreement with telecommunications company Three