Stadia

Multiple Sports

Atlanta-based Delta Air Lines has extended its sponsorship of Mercedes-Benz Stadium, home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United.
Baseball

Sports merchandising company Fanatics has announced plans to open a new store at PNC Park, home to Major League Baseball's Pittsburgh Pirates, after agreeing a 10-year extension to a deal first signed…
Multiple Sports

Cryptocurrency company Crypto.com is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Crypto.com Arena
US College Sport

US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history
Cricket

Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
Football

Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…
Football

Fortuna Düsseldorf chief executive Alexander Jobst is adamant brands will pay more for the privilege of being associated with the club, as the spotlight shines on the commercial department in the wake …
Football

German Bundesliga 2 club Fortuna Düsseldorf has today (Wednesday) presented a groundbreaking plan, backed by sponsorship revenue, which is set to grant fans free entry to games held at its Merkur Spiel-Arena.
American Football

The National Football League's Baltimore Ravens have announced that M&T Bank is extending its naming-rights sponsorship for the team's stadium by 10 years, which will see the Ravens play their home games…
American Football

The National Football League's Cleveland Browns and electrical utility company FirstEnergy Corp
Basketball

The National Basketball Association's Miami Heat has announced that IT management solutions company Kaseya will be the team's new naming-rights partner for its arena in a $117m (€110.4
Football

Norwegian Eliteserien club Tromsø IL (TIL) has agreed a stadium naming-rights deal with energy company Troms Kraft that is designed to promote the Sámi language and culture.
Basketball

Miami-Dade County is nearing a naming rights deal with IT management solutions company Kaseya for Miami-Dade Arena, formerly known as FTX Arena, home of the National Basketball Association's Miami Heat
Football

Kansas City Current of the National Women's Soccer League has extended its deal with ticket technology platform SeatGeek as the club gets set to open the first women's soccer-specific stadium in 2024
Football

The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…
Baseball

Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
American Football

The University of Louisville and locally-based L&N Federal Credit Union have signed a 20-year, $41m (€37.8
Football

Major League Soccer defending champion Los Angeles FC and National Women's Soccer League's Angel City FC have announced a deal with Canadian bank BMO in a stadium rights deal for the clubs' Downtown Los…