Northern Irish bookmaker Bet McLean has stepped up its commitment to Glentoran by agreeing a deal to become the NIFL Premiership football club’s stadium naming rights sponsor.

Relo Metrics, the AI-powered sponsorship analytics platform, has signed an exclusive agreement with spatial intelligence company Meshh to offer insights on how audiences engage with in-venue sponsorship…

WME Sports, part of the Endeavor Group, has hired Texas Rangers executive Joe Januszewski as senior vice-president and division head of its full-service property solutions division, which delivers stadium…

Liberty Stadium, the home of Championship football club Swansea City and United Rugby Championship team Ospreys, will change identity for the first time since opening in 2005 after Swansea

Insurance group Unipol has acquired naming rights to Cagliari’s proposed new stadium, along with the Italian Serie A football club’s current temporary home.

United States-based casino operator Caesars Entertainment is on the brink of securing a $138m (€117.2

Outdoor space at Barclays Center to be renamed SeatGeek Plaza

A further two Japanese prefectures have banned spectators from events at the forthcoming summer Olympic Games, with Tokyo 2020 now set to have fans in place at just 3

English Premier League football club Leeds United has signed a sponsorship deal with vehicle solutions company AMT

Polish commercial and pay-television broadcaster Polsat has agreed a six-year naming rights deal with the operators of the Stadion Gdańsk venue.

American mixed martial arts promotion Bellator has hired Elevate Sports Ventures to support its sponsorship, premium, and ticket sales strategies ahead of the return of fans to live events at Bellator…

Telecommunications giant a founding partner for trio of forthcoming venues

The Learfield IMG College agency and sports and entertainment consulting firm Elevate Sports Ventures have announced a strategic partnership designed to deliver new revenue growth opportunities across …

Maker of app development platform gets branding to stadium club and suite level

Major League Soccer's San Jose Earthquakes have struck a 10-year naming rights deal with Silicon Valley-based global online payments company PayPal

California-based loan provider continues to accelerate presence in baseball

Local health insurer to market new corporate identity with NFL venue pact