Stadia

Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…

Premier League club Brentford has signed a stadium naming rights agreement with home appliances manufacturer Grey Technologies, which sells its products under the brand name Gtech

The National Football League's Cincinnati Bengals are reportedly poised to announce a landmark naming rights deal for Paul Brown Stadium

Lille’s Stade Pierre-Mauroy will be known as the Decathlon Arena after the stadium’s owners Métropole Européenne de Lille (MEL) agreed a five-year naming rights deal with the French sporting goods retai…

Relationship focused on sponsorships while team plays at ASU arena

Spanish Segunda División football club UD Almería has agreed an initial two-year deal with Power Horse through which the energy drinks brand will take stadium naming and kit sponsorship rights.

The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …

The CSM Sport & Entertainment agency has been appointed by London’s Queen Elizabeth Olympic Park to help shape and lead its commercial proposition.

Insurance firm Allianz will retain naming rights to the Sydney Football Stadium when the venue reopens later this year following a A$828m ($613.9m/€556.7m) redevelopment, the company has announced.

The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams

Australian insurance provider GIO has extended its naming rights agreement for Canberra Stadium

The Sportfive agency will continue to sell sponsorship rights on behalf of the 2. Bundesliga’s Hannover 96 after agreeing terms on a five-year extension.

Finnish beverages manufacturer Hartwall has terminated its naming rights agreement with Helsinki’s Hartwall Areena, citing the venue’s connection to Russian individuals on the international sanctions lis…

Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…

The Football Association has appointed Oak View Group to expand and diversify Wembley Stadium’s sponsorship, content and other commercial opportunities, with the US venue development, advisory and investment c…

Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.

Deal is believed to be the largest of its type for a US minor league venue