Barcelona appoints Legends to drive Camp Nou revenue

The Camp Nou prior to the LaLiga match between FC Barcelona and UD Almeria on November 5, 2022 (by Silvestre Szpylma/Quality Sport Images/Getty Images)

FC Barcelona has engaged the international division of US premium experiences company Legends to help drive greater revenue at the renovated Camp Nou stadium, while the Spanish LaLiga team has opted to open its first club store outside of Catalonia, in Madrid.

Barcelona said Legends International will help promote the design and marketing of the future VIP boxes and seats at the new-look Camp Nou, the epicentre of the club’s wide-ranging Espai Barça facility development project.

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