Governance
Skateboarding, sport climbing and surfing must wait until LA 2028 for IOC revenue share
The Association of Summer Olympic International Federations (ASOIF), the umbrella organisation for the summer Olympic federations, has amended its statutes to allow sports to receive a share of Olympic…
RBC cuts ties with LIV Golf’s Johnson, McDowell
Prominent PGA Tour corporate partner ends sponsorship agreements with two top players joining rival property
Re-elected Eliasch promises FIS rights ‘consultation’ but remains dogged by legal claims
Johan Eliasch, the Swedish businessman re-elected overwhelmingly as president of the International Ski Federation (FIS), has promised a period of “consultation” over plans to centralise commercial rig…
IPC targeting sponsors with new Para Sport participation initiative
The International Paralympic Committee is targeting sponsors after launching a new grassroots-to-high-performance programme called Para Sport
FIS and Infront on course for legal collision over controversial rights centralisation plan
Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…
SuperSport signs on as Wada’s first official sponsor
The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix
PCB commissions YouGov to estimate stadium sponsorship value, launches new T20 events
The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
IMG to be appointed as strategic partner of rugby league joint venture
The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)
UCI bans Russian and Belarusian teams and sponsors
The International Cycling Union (UCI) has imposed competition bans on all Russian and Belarusian national cycling teams, as well as pro cycling teams, including the UCI ProTeam Gazprom-Rusvelo
NZ Rugby and players’ union finalise Silver Lake deal worth initial NZ$200m
New Zealand Rugby and the New Zealand players’ union have agreed to an initial NZ$200m ($134.1m/€177.9m) investment in NZR’s commercial rights by US-based private equity company Silver Lake Partners.
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International Ice Hockey Federation appoints Chinese actor Wu Jing as ambassador
The International Ice Hockey Federation has appointed Chinese actor and director Wu Jing as a global ambassador, as it looks to increase the popularity of the sport in China
Swimming Australia appoints Hawkins as commercial manager
Swimming Australia has appointed Jodie Hawkins as commercial and marketing general manager as it looks to increase the sport’s profile in the long build-up to the Brisbane 2032 Olympics.
LiveMode and 1190 Sports unite to chase equity in Brazilian leagues
Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Fina president: ‘We are not promoting our sport as effectively as we should’
Husain Al-Musallam, president of the International Swimming Federation (Fina), has said that the federation is not promoting the sport as effectively as it should
Burns, Hill, Hutton and Payne join UIPM working group
The International Modern Pentathlon Union (UIPM) has named industry heavyweights Terrence Burns, David Hill, Peter Hutton and Michael Payne as members of its working group that will help shape the future…
Premier League clubs ‘consider sponsorship pre-approval process’
English Premier League clubs may decide to scrutinise every club sponsorship for owner-related influence in response to the takeover of Newcastle United by the Saudi Public Investment Fund (PIF)
Nike axes Yorkshire deal in wake of racism row as club faces ECB sanctions
Sports brand Nike has become the latest sponsor to end its association with Yorkshire County Cricket Club, as the club faces additional sanctions in the wake of its mishandling of racism allegations by…
Adidas CEO Rørsted joins opposition to biennial World Cup plans
Kasper Rørsted, the chief executive of global sportswear company Adidas, has added the weight of his voice to world football governing body Fifa’s proposals to hold the World Cup on a biennial basis.