PCB commissions YouGov to estimate stadium sponsorship value, launches new T20 events

Pakistan supporters attend the 2019 ICC Cricket World Cup in England. (Photo by Michael Steele/Getty Images)
Pakistan supporters attend the 2019 ICC Cricket World Cup in England. (Photo by Michael Steele/Getty Images)

The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams.

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