Uefa
Uefa adds Esprit as women’s football sponsor
European football’s governing body Uefa named global fashion brand Esprit as official branded apparel partner to Uefa’s women’s football competitions and campaigns.
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Coca-Cola extends Uefa deal with Euro 2020 sponsorship
Soft drinks manufacturer Coca-Cola has today been announced as an Official Sponsor of the 2020 Uefa European Championships
Ma’s influence key to Alipay’s Uefa national team strategy
Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.
FedEx clinches Global Partner slot on road to Euros
US logistics brand FedEx signed a four-year multi-tournament sponsorship deal with European football’s governing body Uefa to enhance its visibility in European markets.
Sponsors lining up to grasp VAR opportunity – report
Fifa has been approached by several companies wishing to sponsor the VAR breaks at the Qatar World Cup in 2022, according to a report in today’s Financial Times.
Nike seals Uefa women’s football deal
Nike has agreed a deal with Uefa to serve as the Official Match Ball Supplier to women’s football tournaments organised by the sport’s European governing body.
Uefa launches Euro 2020 national sponsor search
European football’s governing body Uefa has launched a bidding process for national sponsorship packages for Euro 2020, adding that it will soon announce the final Global Partner for its national team s…
Visa targets new business with Uefa and Afcon deals, says chief brand officer
Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively.
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Visa steps up to partner Uefa women’s football programme
Payment services brand Visa is paying Uefa, European football’s governing body, an average of more than €2.5m ($2.8m)
Alipay signs long-term deal as Uefa Global Partner
Chinese mobile payments firm Alipay has signed a new Global Partner deal with the Uefa, European football’s governing body.
Heineken most memorable brand in Uefa Champions League, says report
A new report has named Dutch beer brand Heineken as the most memorable sponsor of the Uefa Champions League.
According to Spanish news site Expansion
Last-minute Expedia deal completes Champions League line-up
Expedia becomes Official Travel Partner of the Champions League for next three seasons
The deal will be used as a platform for the Expedia and Hotels
FedEx renews with Europa League to build position in Europe
International courier FedEx Express has renewed its Uefa Europa League sponsorship for the 2018-2021 seasons.
FedEx Express has been the main sponsor of the Europa League for the last three seasons
Heineken targets ‘Men of the World’ with Champions League Trophy Tour
PROJECT DETAILS
Sponsorship title: Uefa Champions League Trophy Tour presented by Heineken
Duration of sponsorship: Uefa Champions League Exclusive Beer Sponsor since 2005
Entered by: Edelman
Enterprise Rent-A-Car extends Europa League backing
US car rental company Enterprise Rent-A-Car has renewed its sponsorship of the Uefa Europa League club football competition.
Santander signs on as Champions League sponsor
Banking group Santander has agreed a deal with Uefa, the governing body for European football, to sponsor its Champions League club competition. The Spanish company has also confirmed that it has ended its sponsorship commitments in the Formula One motor-racing series.
Molten partners up with Europa League
Japanese sports ball manufacturer Molten has agreed a supplier partnership with Uefa, the governing body of European football, for the Europa League club competition.
Nissan extends Champions League partnership
Japanese automotive manufacturer Nissan has renewed its sponsorship of the Uefa Champions League club football competition.