Uefa

Football

Heineken’s decision to switch its Europa League rights from its Amstel brand to the non-alcohol brand Heineken 0.0% was done without a monetary change to the original contract, SportBusiness has learned.
Cricket

Fifa president Gianni Infantino has been cleared by the organisation's ethics committee of any breach of its code in relation to his meetings with Swiss attorney-general Michael Lauber
Football
Banking

For its first final as a Uefa Champions League sponsor, in 2019, Santander decided to become the ‘unofficial host’ via an array of on-the-ground activations in its home city of Madrid.
Football
Soft Drinks

At the 2018-19 Uefa Champions League final, Pepsi leveraged its rights as presenting partner of the Opening Ceremony through a campaign centred on a concert by Imagine Dragons.
Football
Hotels & Resorts

Around the 2018-19 Champions League final, Hotels.com created a UK-focused add-on to its activation programme that took a small group of influencers to Madrid.
Football

Non-alcoholic beer brand Heineken 0.0% has become the subject of the largest single sponsorship deal for a brand of its type as a sponsor of the Uefa Europa League
Football

German magazine Der Spiegel has revealed what it claims to be new internal emails from Manchester City executives relating to the Financial Fair Play case that was ruled upon by the Court of Arbitration…
Football
Car Rental

Enterprise’s ‘Legendary Journeys’ ran throughout the 2018-19 Uefa Europa League, driving awareness via content by a trio of football ambassadors.
Football

Uefa, football’s European governing body, has expanded the reach of its Uefa.tv over-the-top streaming platform after reaching an agreement to launch the service on Hisense and Toshiba televisions.
Football
Beer

Heineken’s 2017-18 Champions League activation used immersive and experiential content to inspire influencers, fans and media to engage with the drama of the competition.
Football
Automobile Manufacturing

Between January and July 2019, Kia activated its Uefa Europa League rights with a cause-led initiative that collected unwanted football boots from European fans and donated them to refugees in Jordan.
Football
Mobile Phones

Sony boosted the profile of its Xperia smartphones via its 2017-18 Uefa Champions League sponsorship that featured a Gogglebox-style activation called #ChampionsSofa.
Football

Uefa is inviting proposals for several categories in its video game rights sector for the 2021-24 club competition cycle, including the rights for the official simulation game and esports event
Football

Uefa has invited tenders in the sports category, including the official match ball, for its men’s club competitions for the 2021-24 commercial cycle.
Football

Dutch beer brand Heineken has extended its Uefa Champions League sponsorship, and, in a separate deal, signed as the Official Beer Partner of Euro 2020, ending Uefa’s long search for a beer brand to s…
Football

Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches
Football

European football’s governing body Uefa named global fashion brand Esprit as official branded apparel partner to Uefa’s women’s football competitions and campaigns. T
Football
Soft Drinks

Soft drinks manufacturer Coca-Cola has today been announced as an Official Sponsor of the 2020 Uefa European Championships