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Nike seals Uefa women’s football deal

Nike has agreed a deal with Uefa to serve as the Official Match Ball Supplier to women’s football tournaments organised by the sport’s European governing body.

As the official supplier for Uefa Women’s Football – and a supporter of the body’s #WePlayStrong campaign – Nike will provide match balls for the Uefa Women’s Champions League, the 2021 Women’s Euro, European Women’s Under-19 and Under-17 Championships, and the Women’s Futsal Euro.

The deal comes after payments provider Visa became the first-ever main sponsor of Uefa women’s football in a seven-year deal.

The length of the deal with Nike was not disclosed.

Uefa opted to unbundle the sponsorship rights from the men’s football properties to accelerate growth of the women’s competitions over a five-year strategic plan.