Uefa
UniCredit: Flexibility of industry supports brand building
Sponsorship has proven a “flexible instrument” to financial services company UniCredit that has supported brand building and will provide a platform for future business related objectives, Daniele Penna, head of strategic sponsorships at UniCredit Group told Sports Sponsorship Insider.
MasterCard: Consumer-based marketing for business to business operations
Payment systems company MasterCard is using its sports sponsorships as part of a consumer-based marketing strategy despite a lack of direct consumer operations, Ann Cairns, president, international markets for MasterCard, told Sports Sponsorship Insider.
Nissan pays increase to replace Ford as UCL sponsor
The value of the Uefa Champions League’s automotive partner position will increase by at least 33 per cent in the 2015-16 to 2017-18 cycle following its deal this month with carmaker Nissan.
Adidas scores ball partnership for Uefa qualifiers
German sportswear and equipment company Adidas has expanded its partnership with Uefa to become the official match ball supplier for international qualifying matches played under the jurisdiction of European football’s governing body until 2017.
Continental expands Uefa deal to take in the ‘Week of Football’
German tyre manufacturer Continental has expanded its partnership with Uefa to sponsor international qualification matches played under the jurisdiction of European football’s governing body from 2014 to 2017.