Logistics
Epic Moments – DHL & World Rugby
#Mauerfall/Fall of the Wall – Deutsche Bahn & Hertha BSC
Win Global Exposure – DHL & Leicester City
FedEx clinches Global Partner slot on road to Euros
FIGC fights negative trend in sponsorship revenues from weak position
Deutsche Post diverts Schalke’s shirt sleeve rights to DHL
Wyndham and FedEx raise PGA Tour’s prize money game
World Cup activations round-up (2/3)
DHL renewal ‘shows belief’ in future of Formula One
Logistics brand DHL has renewed its global partnership with Formula One at an increase on the previous agreement.
FedEx activates in 17 markets with ATP World Tour renewal
FedEx Express, a subsidiary of FedEx Corporation, the world’s largest logistics company, has renewed as a Platinum Partner of the ATP World Tour for three years, from 2017 to 2019.
DHL gets media buy in Indian Super League deal
DHL: High-profile strategy focused on ability to deliver
This summer logistics company DHL renewed a second-tier deal with English Premier League champions Leicester City and added a second-tier agreement with German Bundesliga 2 football club Bochum as the company continues to benefit from its Partner Program, an online portal that supports regional teams when selecting and activating sponsorships.
LG Electronics USA and the National Collegiate Athletic Association (NCAA)
The US division of leading global technology leader LG Electronics uses its sponsorship of the National Collegiate Athletic Association (NCAA) to enhance the game day experience of college sports fans through its range of consumer products.
Manor gets started with Flex-Box and Airbnb
The Manor Formula One team has signed a performance-related deal with shipping container company Flex-Box until the end of the season as the team continues to gain momentum both on and off the track.
FedEx: Growth in Europe key to new deal
Courier company FedEx’s investment in the Uefa Europa League will support the brand’s targeted expansion in Europe and, in particular, the developing economies of Eastern Europe.
Europa League’s global footprint fits FedEx expansion
Logistics company FedEx’s investment in the main sponsorship of the Uefa Europa League is linked to the brand's acquisition strategy in the European market.
Rio 2016 revenue target under pressure
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
Rugby World Cup seeks full house of top-tier renewals
Turkish Airlines considers Uefa Champions League place
Turkish Airlines is weighing up a bid to become an Official Sponsor of the Uefa Champions League from the 2015-16 season, the start of the competition’s next three-year rights cycle.
Formula E expects over $20m from sponsorship in first year
The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.
Dorna Sports looks to MotoGP model to drive sales of Superbike race title sponsorships
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.
