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Coca-Cola extends Uefa deal with Euro 2020 sponsorship

Soft drinks manufacturer Coca-Cola has today been announced as an Official Sponsor of the 2020 Uefa European Championships.

Coca-Cola will serve as the official non-alcoholic beverage sponsor of the national team football tournament, which will be held in 12 cities across Europe.

Under the agreement, Coca-Cola will be given the opportunity to showcase several brands, including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks.

The deal extends Coca-Cola’s long-running association with Uefa, which stretches back to the 1988 European Championships in West Germany.

Coca-Cola becomes the latest company to sign on as an official sponsor of Euro 2020. Earlier this year, US logistics brand FedEx Express partnered with Uefa to sponsor national team tournaments, including Euro 2020, as part of a four-year deal.

Uefa’s website also lists Alipay, Booking.com, Hisense, SOCAR and Volkswagen as official national team sponsors.

Euro 2020 will mark the 60th anniversary of the competition. The tournament kicks off in Rome on June 12 and concludes with the final at London’s Wembley Stadium a month later.

Other Euro 2020 host cities include Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, Munich and Saint Petersburg.