HomeAnalysisLogisticsFootballEurope

FedEx clinches Global Partner slot on road to Euros

(L-R) Cristiano Ronaldo of Portugal lifts the Nations League trophy during the UEFA Nations League final match between Portugal and The Netherlands at Estadio do Dragao on June 09, 2019 in Porto, Portugal(Photo by VI Images via Getty Images)

US logistics brand FedEx signed a four-year multi-tournament sponsorship deal with European football’s governing body Uefa to enhance its visibility in European markets.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related Articles

Football
Beer

Catalan beer brand Estrella Damm has almost doubled its fee for the Official Beer rights of LaLiga club Barcelona, as it upgrades to the club’s new Global Partner level from 2018-19 to 2021-22.
Football

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal thought to be worth about £2.5m ($3.4m/€2.8m)

Related News

Football

The English Football League is looking to tie down a new title sponsor for the EFL Trophy, its second-tier domestic club cup competition
Football

TCL Electronics has continued its March sponsorship spending spree by adding Arsenal to its portfolio
Football

Italian Serie A club AC Milan has agreed a sponsorship deal with wheat product producer Molino Casillo that will see a branded bakery open at San Siro stadium on April 23
Football

US sportswear and equipment manufacturer Nike has furthered its commitment to women’s football by agreeing a sponsorship deal with Liga MX Femenil, the top division in Mexico.

Most recent

As AIA’s partnership with Premier League football club Tottenham Hotspur entered its ninth year during the 2021-22 season, the multinational insurance provider tasked CSM with generating new leads and m…
Boxing

Gareth Griffiths, director, partnerships and sponsorship at Virgin Media O2, talks to SportBusiness Sponsorship about the refocusing of the telco’s sponsorship portfolio following O2’s merger with Virgin Media.
Football

High exposure and brand visibility are critical to any sports sponsorship deal agreed by Continental Tyres. Faaez Samadi speaks to Peter Robb, the company's marketing director for the UK and Ireland, about the firm's sponsorship strategy.
American Football

Chinese consumer electronics company TCL is aiming to boost brand awareness and promote its expanded television product range through its sponsorship agreement with the National Football League. Matthew Williams reports.