Uefa launches Euro 2020 national sponsor search

European football’s governing body Uefa has launched a bidding process for national sponsorship packages for Euro 2020, adding that it will soon announce the final Global Partner for its national team sponsorship programme for the period spanning 2018 to 2022.

Euro 2020 will be a special edition of the tournament taking place in 12 countries across the continent. Euro 2020 partnership opportunities are generally available with global marketing rights but, in a select group of product/service categories, rights will be available on a national basis in each of the respective host countries.

Uefa has now invited expressions of interest from suitable brands for Euro 2020 national sponsorship rights across the categories of banking, insurance, telecommunications services and systems, human resources/recruitment services, rail and airlines.

From the six product/service categories, a maximum of two national sponsorship packages are available in each of the 12 markets. Prospective bidders may, however, also submit offers for one or more of the 12 host countries.

The bidding processes for the six product/service categories will formally open on March 27, with expressions of interest required before this date. All offers must be submitted by no later than May 10.

The top tier of the Uefa national team sponsorship programme for 2018 to 2022 includes rights to the 2019 and 2021 European Qualifiers, the 2019 and 2021 Nations League Finals, the 2019 and 2021 European Under-21 Championships, Futsal Euro 2022 and the flagship Euro 2020.

With Volkswagen, booking.com, Hisense, Alipay and Socar already confirmed, Uefa said one other global partnership will be revealed ahead of the opening round of European Qualifier matches, which commence on March 21.

Finally, Uefa will also open a bidding process shortly for a beer category in order to identify a Euro 2020 beer partner for each host country.

The worldwide sales of all men’s Uefa national team competitions during the period 2018–2022 are being carried out exclusively by the CAA Eleven agency on Uefa’s behalf.

Read this: Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.