Uefa
Volkswagen replaces Hyundai as Uefa partner
German automotive manufacturer Volkswagen has agreed a deal with Uefa, football’s European governing body, to sponsor its national team competitions.
Macron to support smaller football nations through Uefa link-up
Italian sportswear manufacturer Macron has partnered with Uefa, the governing body for European football, in a deal through which it will supply kit for the national teams of Andorra, Armenia, Belarus, Cyprus, Faroe Islands, Liechtenstein, Luxembourg and San Marino.
Heineken renews sponsorship of Champions League, Europa League
Würth completes Uefa’s sponsorship roster for European Qualifiers
Uefa, the governing body of European football, has completed its sponsorship line-up for the qualifying campaign for the 2018 Fifa World Cup in Russia by agreeing a partnership with fastening materials manufacturer Würth.
Uefa connects with Orange for Euro 2016
European football’s governing body Uefa has signed up French telecommunications company Orange as the latest global sponsor of the Euro 2016 national team tournament.
Heineken returns Amstel to European football with Europa League deal
Dutch brewing company Heineken has reached an agreement for its Amstel brand to become an official partner of European club football competition the Uefa Europa League.
MasterCard stays on-side with Champions League
Payment services company MasterCard has renewed its long-standing sponsorship of the Uefa Champions League European club football competition.
Hankook stays on the road with Europa League
South Korean tyre manufacturer Hankook has extended its official partner agreement with Uefa for the Europa League club football competition.
UniCredit expands Uefa deal to include Champions and Europa League
Commercial bank UniCredit this (Friday) afternoon struck a deal with Uefa, football’s European governing body, to remain an official partner of the Champions League and become a new partner of the Europa League secondary club competition.
Xperia brand to be showcased as Sony nets Champions League extension
Sony Computer Entertainment Europe has today (Thursday) extended its top-tier sponsorship agreement for the Uefa Champions League club football competition.
Proman spends big on Euro 2016 recruitment drive
France-based human resources company Proman will use its national sponsor position at Euro 2016 to create business relationships with other tournament sponsors.
Proman recruited as second national partner for Euro 2016
French recruitment agency Proman has signed up as the second national sponsor of the Uefa Euro 2016 national team football tournament.
Emirates reignites old interest after Fifa exit
Airline Emirates is understood to be in talks with another football property after the company announced it would end its relationship with Fifa at the end of 2014.
Uefa on track for Euro revenue record
Guy-Laurent Epstein, marketing director of Uefa Events, believes that the federation is on course to hit its projected revenue target for sponsorship rights connected with Euro 2016, despite the current shortfall of three Global Partners.
FDJ offsets Euro 2016 costs with promotional value
French lottery operator Française des Jeux (FDJ) signed a deal with Uefa’s to become a National Sponsor of Euro 2016 in France.
Nissan teams up with Ketchum for Champions League activation
Japanese car maker Nissan has appointed the London office of global public relations company Ketchum to activate its top-tier sponsorship of football’s Uefa Champions League European club competition.
UniCredit ROI drives renewal talks with Uefa
Financial services company UniCredit is in talks to renew its partnership with the Uefa Champions League for the 2015-16 to 2017-18 cycle, after a strong return on investment from its current deal.
Champions League club shirt and kit sponsorships 2013-14
Clubs in the 2013-14 Uefa Champions League, Europe’s premier continental football competition, generated around €640m ($878m) from shirt sponsorships and kit supplier deals during the season.