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AS Saint-Étienne has added ZEbet, the French betting firm, to its portfolio of sponsors after an agreement was negotiated by the Lagardère Sports agency.
The German Handball Federation (DHB) has renewed its sponsorship agreement with Nigrin, the German manufacturer of automotive care products. Nigrin is to remain a premium partner of the DHB until 2022
The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.
French Ligue 1 club AS Saint-Étienne has struck a long-term extension to its marketing partnership with the Lagardère Sports agency.