Lagardère Sports

The immediate economic impact of the move by the Confederation of African Football to cancel its global media and sponsorship rights agreement with the Lagardère Sports agency was today outlined by Lagardère, a…
Football

Lagardère, the France-based conglomerate, has said it will contest the Confederation of African Football’s decision to cancel its global media and sponsorship rights agreement with the Lagardère Sports age…
Football

Global partnership marketing agency Lagardère Plus has been appointed by vehicle manufacturer Volkswagen to manage its hospitality and ticketing across its sponsorship portfolio in German football.
Football

French football's Olympique Lyonnais has announced Crédit Agricole Centre-Est, a regional arm of the French financial institution, as an official partner of its women’s team.
Football

The Regional Court of Karlsruhe is scheduled to deliver its verdict on November 15 on the legal case between sports marketing agency Lagardère Sports Germany and Karlsruhe SC of German football’s 2. B
Football
Betting

AS Saint-Étienne has added ZEbet, the French betting firm, to its portfolio of sponsors after an agreement was negotiated by the Lagardère Sports agency.
Handball
Automobile Manufacturing

The German Handball Federation (DHB) has renewed its sponsorship agreement with Nigrin, the German manufacturer of automotive care products. Nigrin is to remain a premium partner of the DHB until 2022
Mixed Martial Arts
[Agency]

The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.
Football
[Agency]

French Ligue 1 club AS Saint-Étienne has struck a long-term extension to its marketing partnership with the Lagardère Sports agency.
Esports
[Agency]

Lagardère Sports has today (Tuesday) become the exclusive sponsorship agency of the League of Legends European Championship (LEC) as part of a wide-ranging deal designed to solidify its presence in the …