International Paralympic Committee (IPC)
Payment services brand Visa has put digital content at the heart of its renewed Worldwide Paralympic Partner agreement with the International Paralympic Committee, as it aligns with the sport’s values of inclusivity, diversity and acceptance.
Payment services brand Visa has renewed its Worldwide Paralympic Partner agreement with the International Paralympic Committee for four years, from 2017 to 2020.
The International Paralympic Committee has unveiled Japanese sportswear manufacturer Asics as an official supplier.
Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
The International Paralympic Committee is looking to double its number of global sponsors from five to ten in the rights cycle covering Rio 2016 as it cashes in on the success of London 2012.