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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Airbnb, Asics and Panasonic back IPC refugee team
International Paralympic Committee (IPC) sponsors Airbnb, Asics and Panasonic have pledged their support for a newly-announced refugee team that will compete at next year’s rescheduled Paralympic Games i…
Toyota unveils $5m fund to support Team USA Paralympic athletes
Car manufacturer Toyota has extended its partnership with the United States Olympic & Paralympic Committee (USOPC) to create a $5m fund in stipend and sponsorship opportunities to support Team USA athletes…
FTX ups presence in esports with LCS in biggest-ever league deal for Riot Games
Game publisher Riot Games has signed its biggest-ever sponsorship agreement for an esports league with cryptocurrency exchange FTX
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix