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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Canada Day Games – Hudson’s Bay Company & the Canadian Olympic Committee
When the Tokyo Olympics were postponed in March 2020, COC retail and apparel partner Hudson’s Bay Company pivoted its 2020 Olympic Collection activation into an integrated ‘Canada Day Games’ campaign.
AT&T & US Olympic Committee
Presented by The Marketing Arm
Introduction
AT&T is the official communications partner of the U.S. Olympic Committee, providing financial support, products and services to Team USA
Swedish Olympic Committee extends kit supply deal with Uniqlo
The Swedish Olympic Committee (SOK) has signed an extension to its kit supply deal with Uniqlo
Barranquilla lands 2027 Pan American Games, Mitsubishi to sponsor 2023 edition
Barranquilla has been appointed as the host city of the 2027 Pan American Games, marking the second time that Colombia will stage the multi-sport event
Birmingham 2022 teams up with Canon for imaging solutions
The organisers of the Birmingham 2022 Commonwealth Games have signed global imaging technology provider Canon as a sponsor of the event.
T
Relo Metrics engages with Meshh for in-venue sponsorship analytics
Relo Metrics, the AI-powered sponsorship analytics platform, has signed an exclusive agreement with spatial intelligence company Meshh to offer insights on how audiences engage with in-venue sponsorship…
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…