HomeAnalysisMulti-SportGlobal

Huge opportunity for Paralympic sports from IOC deal, says Parsons

RIO DE JANEIRO, BRAZIL - SEPTEMBER 17: Kenny Van Weeghel of the Netherlands competes in the Men's 100m T54 Final during day 10 of the Rio 2016 Paralympic Games, September 17 2016, in Rio de Janeiro, Brazil. (Photo by Helene Wiesenhaan/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

In 2018, men’s grooming brand LEA leveraged its partnership with Deportivo Alavés through a national online and print advertising campaign.

Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…