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Huge opportunity for Paralympic sports from IOC deal, says Parsons

RIO DE JANEIRO, BRAZIL - SEPTEMBER 17: Kenny Van Weeghel of the Netherlands competes in the Men's 100m T54 Final during day 10 of the Rio 2016 Paralympic Games, September 17 2016, in Rio de Janeiro, Brazil. (Photo by Helene Wiesenhaan/Getty Images)

The joint-selling agreement for Olympic and Paralympic sponsorship rights will provide the Paralympic movement with “long-term institutional, financial and commercial stability”, according to Andrew Parsons, president of the International Paralympic Committee.

Part of a wider memorandum of understanding signed by the two parties in June, the deal will see the IOC sell global IPC sponsorship rights and associated host country Paralympic Games rights from 2021 onward.

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