HomeAnalysisMulti-SportGlobal

Huge opportunity for Paralympic sports from IOC deal, says Parsons

RIO DE JANEIRO, BRAZIL - SEPTEMBER 17: Kenny Van Weeghel of the Netherlands competes in the Men's 100m T54 Final during day 10 of the Rio 2016 Paralympic Games, September 17 2016, in Rio de Janeiro, Brazil. (Photo by Helene Wiesenhaan/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…

Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.