Infront
Shanghai hires Infront to aid World Marathon Majors quest
Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series
EXCLUSIVE: Agency heavyweights submit Uefa rights bids
At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
Infront, DEB share sponsorship sales remit in long-term renewal
The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Infront to continue to manage Lecce pitchside ad sales
Infront will continue to sell advertising rights for Serie A side US Lecce after extending its agreement to the end of the 2028-29 season
Krauss to vacate Infront Austria MD, winter sports roles
Stefan Krauss, the long-standing managing director of Infront Austria and the agency’s vice-president of winter sports, is to leave the company by the end of next month.
LaVita secured as IBU World Cup main sponsor, adds FIS rights
The International Biathlon Union (IBU) has announced German health food brand LaVita as a main sponsor on a three-year deal
Infront builds motorsport footprint with expanded ADAC deal
The Infront agency has signed an expanded agreement with ADAC Motorsport that sees it become the German motorsport event organiser’s Official Marketing Partner.
Infront serves up main sponsor for Turkish volleyball
Infront has found a new main sponsor for the Turkish Volleyball Federation (TVF) after brokering an initial two-year agreement with Solgar, the Turkish vitamins brand
Wanda initiates Infront sale process with Deutsche Bank hire
Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
Infront wins exclusive Basketball Bundesliga sponsorship mandate
The Infront agency has strengthened its ties with Germany’s Basketball Bundesliga (BBL), signing an exclusive sponsorship sales agreement for the 2023-24 season.
Gorenje and Orlen agree EHF Euro sponsorship deals
Gorenje, a domestic appliances manufacturer that is part of the Hisense family, has rekindled its association with the EHF Euro by agreeing a sponsorship deal covering both the men’s and women’s handball tou…
A1 signs two-event sponsorship deal for Alpine World Ski Championships
Austrian telecommunications company A1 has agreed a deal to sponsor this year’s Alpine World Ski Championships in Courchevel/Méribel, France, along with the 2025 event taking place in Saalbach in its ho…
Deutsche Bahn to sponsor home EHF Euros
Deutsche Bahn (DB), the national railway company of Germany, has made its first entry into international handball sponsorship by agreeing a deal to back the men’s EHF Euro 2024 national team tournament t…
Infront negotiates revised EHF deal upon DAZN exit
DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Infront director of global partnerships O’Connor switches to 18K Sports
Dave O’Connor has left his role as director of global partnerships at Infront, a role in which he led a team overseeing the delivery and activation of Wanda Group’s various sports sponsorships.
WinBox added as BWF World Tour Finals sponsor
The Badminton World Federation (BWF) has added international online entertainment platform WinBox as a new sponsor in a deal brokered by the Infront agency
Virtual advertising technology debuts in handball in Infront-Supponor tie-up
The Infront agency is working with Supponor to deploy the first-ever virtual replacement advertising technology used in handball during the Women’s Euro 2022 tournament being held in Slovenia, North M…
Personalshop sponsors ski jumping’s Four Hills Tournament in Infront-brokered deal
Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.