Deutsche Bahn (DB), the national railway company of Germany, has made its first entry into international handball sponsorship by agreeing a deal to back the men’s EHF Euro 2024 national team tournament taking place in its home country.
Under a deal brokered by the Infront agency, the exclusive marketing partner of the European Handball Federation (EHF), DB will serve as an official partner of Euro 2024 alongside Engelbert Strauss, Grundfos and Lidl.
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