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Personalshop sponsors ski jumping’s Four Hills Tournament in Infront-brokered deal

Stefan Kraft of Austria competes during the the Four Hills Tournament Men at Bischofshofen in 2022. (Photo by Bjorn Reichert/NordicFocus/Getty Images).

Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.

The three-year deal runs from the 2022-23 edition of the competition until the end of the 2024-25 event and marks the first time the brand has sponsored a major sports event.

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