Virtual advertising technology debuts in handball in Infront-Supponor tie-up

Credit: EHF

The Infront agency is working with Supponor to deploy the first-ever virtual replacement advertising technology used in handball during the Women’s Euro 2022 tournament being held in Slovenia, North Macedonia and Montenegro.

Supponor’s technology is being used on LED boards on the long side of the courts in what is also the company’s first-ever adoption of the system at a women’s event.

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