EA Sports’ sponsorship of the Premier League Primary Stars schools programme put the Fifa video game at the centre of the teaching resources provided by EA Sports and drove engagement with teachers and pupils alike.
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.
Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
The German Football League (DFL) has teamed up with licensing partner, video games company EA Sports, to launch the top-tier Bundesliga’s first official Player of the Month award.
Cristiano Ronaldo is coming under intense pressure from his sponsors following a rape allegation made against him, with Nike joining EA Sports in expressing its concern over the issue.
The Premier League has partnered with long-time sponsor Electronic Arts (EA Sports) to launch its first ever official esports tournament, the ePremier League (ePL)