EA Sports

The Saudi Professional League (SPL), organising body of the top division of club football in Saudi Arabia, has agreed a title sponsorship deal with real estate developer Roshn, while extending its licensing…

EA Sports FC will be the title sponsor of LaLiga competitions from the start of the 2023-24 season in a lucrative agreement unveiled today (Tuesday)

Italian Serie A club Juventus has signed a new licensing agreement with video game developer EA Sports

In September 2021 EA Sports and Leeds United FC leveraged their gaming partnership through authentic and relevant content running across club and gaming company platforms. Focusing on FIFA 21’s ratings reveal through video and featuring a fictional ratings group of Leeds stars which championed the tie-up and provided a unique point of difference between Leeds and EA’s other partner clubs.

In November and December 2021 EA Sports leveraged its partnership with the NFL through an engaging, original campaign which saw football legend Peyton Manning take on the role of a ‘Madden Ratings Adjustor’. A

Premier League football club Chelsea has extended its long-running official video gaming sponsorship with Electronic Arts, publishers of the Fifa video game series

Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…

French Ligue 1 club Olympique Lyonnais has signed a renewal of its contract with video game developer EA Sports in a deal brokered by the Sportfive agency

The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)

In October 2020, the NFL cancelled the 2021 Pro Bowl under the pressures of the pandemic. Instead, long-time NFL gaming partner EA Sports transformed the Pro Bowl into a star-studded real-time gaming event.

Super Bowl LV rivals reunite as lead marketing figures for iconic video game

IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major

Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)

Uefa, football’s European governing body, has signed a multi-year extension to its licensing agreement with Electronic Arts, granting continued exclusivity of its club competitions to video game developer E…

Planned reboot of popular video game series arrives with a host of thorny unanswered licensing and development questions

Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle

Video game developer Electronic Arts has announced a multiyear renewal of its long-standing licensing agreement with the National Hockey League and NHL Players’ Association.