Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.
Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
The German Football League (DFL) has teamed up with licensing partner, video games company EA Sports, to launch the top-tier Bundesliga’s first official Player of the Month award.
Cristiano Ronaldo is coming under intense pressure from his sponsors following a rape allegation made against him, with Nike joining EA Sports in expressing its concern over the issue.
The Premier League has partnered with long-time sponsor Electronic Arts (EA Sports) to launch its first ever official esports tournament, the ePremier League (ePL)