EA Sports
Liverpool teams up with EA Sports
Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
Nike partners Premier League for next cycle – EA Sports, Barclays, Budweiser to follow
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
DFL and EA Sports team up for Bundesliga Player of the Month venture
The German Football League (DFL) has teamed up with licensing partner, video games company EA Sports, to launch the top-tier Bundesliga’s first official Player of the Month award.
Ronaldo’s $1bn sponsorship empire in jeopardy after rape claim
Cristiano Ronaldo is coming under intense pressure from his sponsors following a rape allegation made against him, with Nike joining EA Sports in expressing its concern over the issue.
Premier League to launch first ever official esports league with EA Sports
The Premier League has partnered with long-time sponsor Electronic Arts (EA Sports) to launch its first ever official esports tournament, the ePremier League (ePL)
DFL and EA Sports team up for Fifa video game league
The German Football League (DFL), the governing body of the Bundesliga and Bundesliga 2, has signed an agreement with video game publisher EA Sports to set up a German championship for the Fifa game series
‘CR7 effect’ may ease political pressure on Serie A sponsorships
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.
EA Sports adds Serie A to portfolio, but don’t thank Ronaldo
EA Sports has bought the video game license for Italy’s top-flight football league, but the deal was agreed well before Fifa 19 cover star Cristiano Ronaldo signed for Serie A champions Juventus.