LaLiga secures title sponsorship uplift in long-term EA Sports deal

Credit: LaLiga

EA Sports FC will be the title sponsor of LaLiga competitions from the start of the 2023-24 season in a lucrative agreement unveiled today (Tuesday).

The league has signed the video game developer as replacement for incumbent title sponsor Banco Santander in a contract that SportBusiness understands to be worth €30m ($30.6m) per season across a five-year duration. This represents a significant uplift on the fee paid by Santander.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here