EA Sports FC will be the title sponsor of LaLiga competitions from the start of the 2023-24 season in a lucrative agreement unveiled today (Tuesday).
The league has signed the video game developer as replacement for incumbent title sponsor Banco Santander in a contract that SportBusiness understands to be worth €30m ($30.6m) per season across a five-year duration. This represents a significant uplift on the fee paid by Santander.
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