USA
American Family Insurance backs new Champions Tour event
American Family Insurance has signed a three-year agreement to be the title sponsor of a new Champions Tour golf event to be held in the US state of Wisconsin from 2016.
Ace partnership sealed by PGA Tour
Retailer-owned hardware cooperative Ace Hardware has signed a new partnership with golf’s PGA Tour.
FedEx delivers PGA Tour tournament extension
Courier company FedEx has extended its title sponsorship of the St. Jude Classic PGA Tour golf tournament in Memphis, US.
DraftKings adds to sports portfolio with Belmont Stakes partnership
Fantasy sports operator DraftKings has agreed a deal to become the presenting sponsor of the 2015 Belmont Stakes Racing Festival, a US horseracing event run by the New York Racing Association.
Sponsors sign up for X Games Austin 2015
Organisers of the X Games Austin 2015 have unveiled a roster of new sponsors that have signed up to support the extreme sports event.
Water brand enters MLS market with LA Galaxy
Oxygen-enriched beverage brand O4 Water has entered into a partnership with US Major League Soccer team LA Galaxy.
NFL’s Lions wager on MGM Grand Detroit partnership
NFL American football franchise the Detroit Lions has entered into a partnership with MGM Grand Detroit, a wholly owned subsidiary of gaming and hospitality company MGM Resorts International.
Azul adds to Brazilian influence at NASL’s Strikers
Azul Brazilian Airlines has secured a sponsorship agreement with US North American Soccer League club Fort Lauderdale Strikers.
Coca-Cola refreshes Speedway Motorsports ties
Beverage giant the Coca-Cola Company has extended its long-term partnership with US motor racing circuit promoter and operator Speedway Motorsports.
AVP refreshes with new hydration partner
US-based hydration solution provider DripDrop had entered into a partnership with the Association of Volleyball Professionals (AVP) US beach volleyball tour.
Concacaf lands Delta as first-time Gold Cup partner
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has welcomed its second major sponsorship this week for the 2015 Gold Cup national team tournament after agreeing a deal with Delta Air Lines.
Chase banks PGA of America partnership
US consumer and banking business Chase has entered into a partnership with golf organisation the PGA of America.
Amgen rides again with Tour of California
US biopharmaceutical company Amgen has renewed its title sponsorship of the Tour of California UCI America Tour cycling race.
DraftKings joins the Nascar grid
Fantasy sports operator DraftKings has teamed up with the Nascar North American stock car-racing series.
Chicago Sky joins WNBA’s jersey sponsorship set with Magellan deal
Women’s National Basketball Association team Chicago Sky has signed an expanded sponsorship agreement with Magellan under which the steel distributor will become its first dedicated jersey partner.
Classic Party Rentals pitches PGA of America partnership
Event rental and services provider Classic Party Rentals has secured a six-year partnership with golf organisation the PGA of America.
Special Olympics fuels up with Citgo
US petroleum company Citgo is to expand its partnership with the Special Olympics to support the Unified Relay Across America, a nationwide torch relay race that will be staged in the lead-up to the 2015 Special Olympics World Games in Los Angeles.
Pac-12 chief hails Alibaba partnership
Pac-12 commissioner Larry Scott has hailed a partnership deal with Chinese e-commerce company Alibaba that will allow the US college sports conference to host a groundbreaking regular-season basketball game in China.