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Water brand enters MLS market with LA Galaxy

Oxygen-enriched beverage brand O4 Water has entered into a partnership with US Major League Soccer team LA Galaxy.

Under the deal, the terms of which were not disclosed, O4 Water will become the official performance water of the club.

Other elements of the partnership include in-stadium branding and digital media activity, while the two parties will also work together on community initiatives.

In addition, O4 Water will supply hydration products to the club’s United Soccer League sister team as well as the Galaxy Academy youth setup.

The company will also become a partner of the LA Galaxy Soccer Centre, an indoor soccer recreational facility located in Torrance, California, for the duration of the 2015 MLS season.

The partnership is the first-ever MLS sponsorship for O4 Water and coincides with the retail launch of the performance drink.