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Ace partnership sealed by PGA Tour

Retailer-owned hardware cooperative Ace Hardware has signed a new partnership with golf’s PGA Tour.

The length of the multi-year deal was not disclosed.

Under the agreement, Ace will be the official hardware store of the PGA Tour and Champions Tour.

Ace will work with the Tour on developing a programme through which tournaments on the PGA Tour, Champions Tour, Web.com Tour, PGA Tour Latinoamérica, PGA Tour Canada and PGA Tour China, as well as the PGA Tour’s TPC Network, will have the opportunity to purchase products cost-effectively through the company.

“A large part of the PGA Tour’s business, including the preparation and operation of tournaments and the daily operation and maintenance of our TPC facilities, ties directly to Ace’s expertise in providing quality products and helpful service,” PGA Tour chief commercial officer Tom Wade said. “This new relationship with Ace will help us substantially with everything we do, and we see a great opportunity to benefit both parties.”

Earlier this year, Ace announced a multi-year sponsorship of PGA Tour golf star Hunter Mahan (pictured).