Coca-Cola refreshes Speedway Motorsports ties

Beverage giant the Coca-Cola Company has extended its long-term partnership with US motor racing circuit promoter and operator Speedway Motorsports.

Under the extended terms Coca-Cola will continue as the official soft drink, official sparkling beverage, official water, official sports drink and official enhanced water of seven Speedway Motorsports facilities.

The tracks covered are Atlanta Motor Speedway, Charlotte Motor Speedway, Sonoma Raceway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway.

The agreement retains all non-alcoholic beverage rights at Atlanta Motor Speedway, Charlotte Motor Speedway and New Hampshire Motor Speedway. The renewal also includes title sponsorship of the Coca-Cola 600 at Charlotte Motor Speedway, a partnership that represents the longest continuous sponsorship of any race in the Nascar series.