United Kingdom
1xBet adds Liverpool to sponsorship portfolio
English Premier League football club Liverpool has signed a sponsorship deal with online betting company 1xBet.
The multi-year deal names 1xBet as the official global betting partner of Liverpool
Free-to-air TV coverage ‘critical’ for women’s football sponsorship – FA’s Simmons
Free-to-air TV coverage will be “critical” for the continued growth of women’s football sponsorship, according to the director of the women’s game in England.
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Nottingham Forest signs shirt sponsor deal with UK Meds
English Championship football club Nottingham Forest has named online pharmacy UK Meds as its new back-of-shirt sponsor
Singha extends long-running Chelsea partnership
Thai beer brand Singha is set to become Chelsea’s longest-serving sponsor after agreeing a three-season extension to its partnership with the English Premier League football club.
Deliveroo becomes Official Training Wear partner to Leeds United
English Championship club Leeds United has signed a one-season Official Training Wear partnership with food delivery service Deliveroo
Haas F1 sponsor Rich Energy denied appeal in copyright battle, ordered to hand over financials
Haas F1 title sponsor Rich Energy has been denied an appeal hearing after losing a copyright infringement battle with Whyte Bikes, a British bicycle manufacturer
Manchester United parts ways with EA Sports, signs up Konami
Premier League club Manchester United will partner with Japanese video game maker Konami Digital Entertainment and its ‘PES’ football game under a new multi-year deal.
Yobet enters UK sponsorship scene with Swansea City deal
Championship football club Swansea City has unveiled online betting brand Yobet as its new front-of-shirt sponsor
CoinDeal extends as Wolves sleeve sponsor
English Premier League football club Wolverhampton Wanderers has agreed a one-season extension to its contract with sleeve sponsor CoinDeal
Umbro outfits fourth Premier League club with Burnley deal
Premier League club Burnley has signed a new Official Kit Supplier deal with UK sports brand Umbro
Dafabet clinches Norwich City deal in intense market for Premier League shirt rights
Philippine betting brand Dafabet has signed as the new Principal Partner and main shirt sponsor of newly-promoted Premier League club Norwich City
Casumo seeks to promote UK sports betting launch with Reading deal
English Championship football club Reading has signed Maltese headquartered online casino operator Casumo as its new main sponsor
Arsenal extends with Konami until 2022
Video game developer Konami has extended its partnership with Premier League club Arsenal
Gloucester Rugby extends with Lanes Health, Downton
English Premiership rugby union club Gloucester has renewed partnerships with local business Lanes Health and logistics firm CM Downton
Tunnock’s takes on Scottish Challenge Cup title rights
Scottish baked goods brand Tunnock’s has signed as the new title sponsor of the Scottish Challenge Cup – the cup competition for clubs below Scottish football’s top-flight.
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WRU signs Indigo as partner of revamped Premiership
Indigo Group, a company specialising in contracting, outsourced payroll and the umbrella industry, has agreed a deal to become the new title sponsor of domestic rugby union club competition the Premiership
Nike extends kit deal with Brighton and Hove Albion
Premier League football club Brighton and Hove Albion has agreed a three-season extension to its kit partnership with US sportswear brand Nike
Qatar extends title deal with Goodwood Festival
Qatar's state-backed horse racing authority, the Qatar Racing and Equestrian Club (QREC), has renewed its title sponsorship of the UK's Goodwood Festival