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Arsenal extends with Konami until 2022

Video game developer Konami has extended its partnership with Premier League club Arsenal.

Under the deal, Konami will continue as Arsenal’s Official Video Game Partner for three more seasons, until June 2022.

The announcement coincides with the release of Konami’s latest edition of ‘Pro Evolution soccer’, eFootball PES 2020.

As with last year’s edition, Arsenal has licensed its image rights to Konami so that gamers can play at the Emirates Stadium using true likenesses of Arsenal players.

To build PES 2020, Konami used 3D scans of Arsenal players to capture their visual likeness and imitate their movements, playing styles and tactical capabilities.

Among Konami’s other rights in the partnership, the brand will have increased access to first team players, club legends, and a larger digital, social and match-day presence.

The announcement also coincides with the start of the PES League 2019 World Finals – a co-branded Pro Evolution Soccer esports tournament – which is being hosted at Emirates Stadium and will be presented by former Arsenal player Robert Pires.

Konami first signed as Arsenal’s Official Football Video Game Partner in 2017. It is a third-tier, global partner, alongside brands such as Betfair, MBNA and SportPesa.