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Deliveroo becomes Official Training Wear partner to Leeds United

English Championship club Leeds United has signed a one-season Official Training Wear partnership with food delivery service Deliveroo.

Under the deal, the Deliveroo logo will feature on all first-team player and coaching staff training wear through the 2019-20 season.

The logo will also feature on the match kits for the club’s pre-season tour to Australia, featuring on both sleeves of the player shirts during the fixtures against Manchester United and Western Sydney Wanderers.

The deal extends and expands on the partnership that began last year – Deliveroo’s first sponsorship within the football industry.

Justin Landsberger, commercial director at Deliveroo, said: “Extending our partnership with Leeds United makes perfect sense: we enjoy an excellent relationship with the club, we love the region, and Yorkshire is an area that Deliveroo is rapidly growing in.

“We believe that Leeds United are one of the biggest sleeping giants in English Football and we look forward to finding new fun and innovative ways to engage with the clubs incredibly strong fanbase.”

As part of the extended partnership deal, Deliveroo will continue as the Official Food Delivery Partner of the club and continue to sponsor the club’s app and delivery of the live streamed matches shown on LUTV.

Leeds United are the bookmakers’ favourites for promotion to the Premier League in 2019-20.