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Tunnock’s takes on Scottish Challenge Cup title rights

Scottish baked goods brand Tunnock’s has signed as the new title sponsor of the Scottish Challenge Cup – the cup competition for clubs below Scottish football’s top-flight.

Under the deal, the Scottish Professional Football League-owned competition will be renamed as the Tunnock’s Caramel Wafer Cup for the 2019-20 season.

This season, the competition will involve 58 teams, including under-21 teams from the Scottish Premiership, and two clubs from each from the English National League, Northern Irish Premiership, League of Ireland and Welsh Premier League.

Neil Doncaster, SPFL chief executive, said: “The inclusion of teams from across the UK and Ireland has given the competition a new lease of life and has generated fresh interest amongst fans.”

The Scottish Challenge Cup was title sponsored by another famous Scottish brand from the food and beverage sector – Irn Bru – from 2016-17 to 2018-19.