HomeNewsNewsGamblingFootballWales

Yobet enters UK sponsorship scene with Swansea City deal

Championship football club Swansea City has unveiled online betting brand Yobet as its new front-of-shirt sponsor.

The deal covers the 2019-20 Championship season and also names Yobet as the principal betting partner of the Welsh team.

As part of the agreement, Yobet will also feature prominently across training kit worn by Swansea players, coaches and backroom staff.

Swansea’s junior-sized retail shirts will not feature Yobet’s logo due to current advertising legislations relating to betting sponsors.

The deal marks Yobet’s first sports sponsorship deal in the UK.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.