United Kingdom
Virgin Media connects with Glasgow’s Commonwealth Games
Virgin Media has agreed a deal to become the fourth official partner of the Glasgow 2014 Commonwealth Games.
Longines gallops ahead with Ascot Racecourse
Longines has expanded its relationship with Ascot Racecourse by agreeing an initial five-year deal to become an official partner of the venue until at least 2017.
Jumeirah serves up Masters Tennis partnership
Luxury hotel group Jumeirah has agreed a three-year deal with the Masters Tennis event to become its official hotel partner.
Guinness joins forces with English and Welsh rugby unions
Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.
Kent’s historic home to change name under Shepherd Neame deal
Kent County Cricket Club has agreed a naming rights deal with Shepherd Neame to rebrand its home ground.
PGA Championship has clear vision with Oakley partnership
Oakley has agreed a deal to become the official supplier of eyewear at this year’s edition of the PGA Championship golf tournament.
SPL uncertainty hindering sponsor search – SFA chief
Scottish Football Association (SFA) chief executive Stewart Regan has said the uncertainty over the restructuring of the Scottish Premier League (SPL) is impacting on the attempt to attract a new title sponsor for the league.
Manchester United lands record Premier League broadcast payment
Manchester United has received a record broadcast payment of £60.8m for the 2012-13 Premier League season.
William Hill scores Scottish Cup extension
William Hill has agreed a deal with the Scottish Football Association (SFA) to continue its title sponsorship of the Scottish Cup club competition until 2016.
Continental drives away with St. George’s Park partnership
The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre.
DHL delivers Lions tour naming rights
DHL has agreed a deal with the Australian Rugby Union (ARU) to become the naming rights partner for the upcoming British & Irish Lions tour to Australia.
Glasgow politician urges Masters Games bid
Scottish politician Bob Doris has encouraged his government to consider hosting the 2021 World Masters Games.
BetVictor hits the bull’s eye with World Matchplay title sponsorship
BetVictor is to become the new title sponsor of the World Matchplay tournament after agreeing a three-year deal with the Professional Darts Corporation (PDC).
Fulham teams up with Adidas
English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.
Volvo Car UK and British Sailing race ahead with extended deal
Volvo Car UK has agreed a new deal with the Royal Yachting Association’s British sailing team to continue its sponsorship of RYA Olympic, Paralympic and youth racing programmes for the next four years.
FA drives away with Vauxhall extension
The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.
Ospreys take flight with record RWE extension
Welsh rugby union club Ospreys have agreed a one-year extension to their commercial partnership with RWE npower renewables, in a move that will take the shirt sponsorship deal into a record ninth consecutive year.
Liberty to sponsor England Test match grounds
Liberty Mutual Insurance Europe has struck a deal to become the official insurance partner of England's cricket Test match grounds for 2013.