Virgin Media connects with Glasgow’s Commonwealth Games

Virgin Media has agreed a deal to become the fourth official partner of the Glasgow 2014 Commonwealth Games.

The UK telecommunications and entertainment company will support the Games through its role as a presenting partner of athletics events.

Virgin said it will also work with customers and staff over the coming months to develop engagement and activation opportunities to help utilise the partnership to its fullest.

Virgin Media joins Longines, SSE and Emirates as top-tier partners of the event, which will take place in Scotland from July 23 to August 3 next year.

Councillor Archie Graham, executive member for the Commonwealth Games at Glasgow City Council, said: “As an official partner and presenting partner of athletics for the Glasgow 2014 Commonwealth Games, Virgin Media will help promote the Games in the company’s marketing and communications and will have a strong Games time brand presence.”