United Kingdom
ECB strikes Waitrose deal
Waitrose has signed a three-year deal to replace Brit Insurance as the new sponsor of the England cricket team from May 2014.
Adidas to partner inaugural badminton London Grand Prix
Adidas will sponsor Badminton England's London Grand Prix for the next three years.
Puma set to seal record Arsenal kit deal – report
Arsenal has reportedly agreed a new kit deal with Puma worth more than £30 million (€35.6 million/$46.5 million) per year.
Monster Energy on track with Isle of Man TT
Monster Energy has renewed its title sponsorship of the Isle of Man TT races.
West Ham replaces Macron with Adidas in new kit deal
West Ham United signed a two-year deal with Adidas to replace Macron as its kit partner from 2013-14 to 2014-15.
Capital One Cup
In a marketplace where aggregators are an ever-prevalent choice for finding a credit card and there’s an increasing number of products available, credit card organisations have to fight harder than ever to make themselves heard. Capital One sought a way to differentiate its brand to increase awareness of the company as a credit card provider.