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Continental drives away with St. George’s Park partnership

The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre.

The Football Association (FA), the sport’s governing body in England, has agreed a four-year deal for Continental Tyres to become an official supporting partner of its National Football Centre facility, St. George’s Park.

The German firm joins Nike, BT and Hilton as other leading organisations in partnership with the FA’s £105m (€124.6m/$162.9m) development.

With a focus on preparation for driving performance, the Continental presence at the National Football Centre will include a 60-metre indoor ‘high performance’ running track, a goalkeeping ‘stopping zone’ and a bespoke ContiWarmUp area to enable all players to prepare before a game or training session.

Another element of the deal with St. George’s Park will be the joint development of the FA’s soon to be revealed online training area, which aims to deliver more effective warm up activities that can be tailored to players of all ages and abilities.

Holly Glover, commercial manager at St. George’s Park, said: “The new deal with Continental is a hugely significant one for St. George’s Park. As a world leading brand, they bring with them a wealth of expertise and knowledge from having worked in football for many years on a global level, and we’re hugely excited about what the partnership can achieve over the next four years.”