English Super League rugby league team Huddersfield Giants has agreed a kit sponsorship deal with business-to-business trade exchange Bartercard.
Under the deal, Bartercard becomes Huddersfield’s associate kit sponsor for the 2014 season, with its branding appearing on the Giants’ home and away shirts and shorts in return for credit that can be spent with any of Bartercard’s 35,000 members.
Bartercard recently agreed a similar deal with Huddersfield’s Super League counterpart Hull FC.
Huddersfield won the League Leaders’ shield after finishing top of the Super League for the first time this year before suffering a qualifying semi-final defeat to eventual beaten finalist Warrington Wolves in the end-of-season play-offs.