After Covid-19 brought global travel to a standstill in 2020, Thai travel retailer King Power showed its support for Thai tourism by leveraging its Leicester City jersey sponsorship.

The Scuderia Toro Rosso F1 Team has signed two new partnerships with Thai brands Moose Cider and PTT Lubricants

Italian tyre brand Pirelli has acquired the title rights to the Thai and Italian rounds of the 2019 World Superbike championship

Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…

Malaysian oil and gas multinational Petronas has extended and expanded its partnership with Dorna Sports, the rights-holder for MotoGP, for three years from 2018 to 2020

Thai energy company PTT has been named as the title sponsor of the 2018 Thailand Grand Prix, which will mark the country’s debut on the MotoGP motorcycling calendar.

Thai beverage brand Chang has been named as the lead sponsor of this year’s Air Race 1 World Cup.

Spanish automotive manufacturer Seat has agreed a partnership with the Superbike World Championship (WorldSBK) motorcycling series.

Japanese automotive manufacturer Toyota has agreed a four-year deal to become the main sponsor of the Football Association of Thailand.

Energy drinks manufacturer Osotspa has agreed a sponsorship deal with the Football Association of Thailand.

English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.

French motor oils and industrial lubricants producer Motul, the title sponsor of the Superbike World Championship (WorldSBK), has been named the main event sponsor of this weekend’s Thai leg of the motorcycling series.

Telecommunications company True Corporation and beverage firm ThaiBev have returned to back the Thailand Classic golf event for a second successive year.

German Bundesliga football club Bayern Munich has entered into a partnership with Thai sugar producer Wangkanai.

Adhesive tape manufacturer Nichiban has secured a regional sponsorship deal with Spanish Liga football club Barcelona.

English Premier League champion Manchester City has entered into a two-year marketing partnership to promote Thai seven-a-side youth football tournament Seven Shoot.

The Sports Authority of Thailand has renewed its sponsorship of the Qualifying School for golf’s Asian Tour under a six-year deal running from 2015 to 2020.