Thailand
Bayern makes first foray into Thai market with Wangkanai
German Bundesliga football club Bayern Munich has entered into a partnership with Thai sugar producer Wangkanai.
Barcelona seals Nichiban sponsorship
Adhesive tape manufacturer Nichiban has secured a regional sponsorship deal with Spanish Liga football club Barcelona.
Manchester City backs Thai youth football competition
English Premier League champion Manchester City has entered into a two-year marketing partnership to promote Thai seven-a-side youth football tournament Seven Shoot.
Sports Authority of Thailand renews Asian Tour deal
The Sports Authority of Thailand has renewed its sponsorship of the Qualifying School for golf’s Asian Tour under a six-year deal running from 2015 to 2020.
SAT and Honda back golf’s King’s Cup
The Sports Authority of Thailand and automotive manufacturer Honda have signed up as presenting sponsors for the Asian Tour’s King’s Cup golf tournament.
Grand Sport Group extends backing of Thai Olympic Committee
Grand Sport Group has agreed a new four-year sponsorship contract with the National Olympic Committee of Thailand (NOCT), according to the Bangkok Post newspaper.
Race of Champions 2013 backed by Red Bull and Singha
Energy drinks giant Red Bull and beer brand Singha have signed up as title partners of international motor sport event the 2013 Race of Champions.
Man City teams up with GS Battery
English Premier League football club Manchester City has continued its commercial expansion into the Asian market by agreeing a partnership with car battery brand GS Battery in Thailand.
Man City drinks up maiden Thai deal
English Premier League football club Manchester City has teamed up with est Cola for its first ever regional partnership in Thailand.
Chelsea bolsters Asian ties with Nitto Tire deal
English Premier League football club Chelsea has announced a new three-year partnership in Thailand with Nitto Tire.