Switzerland
Credit Suisse secures naming rights to new Zürich football stadium
Lausanne 2020 claims first with transport partnership
Swiss airline signs up for Ice Hockey World Championship
Alfa Romeo targets youth audience with Little Mole partnership
Alfa Romeo Racing adds Magneti Marelli, Adler-Pelzer Group as new partners
Alfa Romeo Racing teams up with New Balance, Save the Children
Sauber F1 team rebrands as Alfa Romeo Racing
Sustainability the focus as Swiss-Ski extends with top-tier partner
Sauber adds Sparco as new partner
Credit Suisse backs Laver Cup
UBS extends long-running backing of Spengler Cup
Adidas renews FC Basel partnership
Swiss Super League football club FC Basel has renewed a partnership with German sportswear manufacturer Adidas.
Swiss-Ski lands new partner
Swiss online retail platform Brack.ch has entered into a partnership with the Swiss-Ski national governing body.
Mercedes to promote EQ brand through Formula E
Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.
Sauber teams up with Garage Italia
Formula One motor-racing team Sauber has entered into a partnership with vehicle customisation services provider Garage Italia.
Claro signs up to sponsor Sauber
Formula One motor-racing team Sauber has entered into a partnership with Claro, a subsidiary of Latin American telco America Movil.
Sauber scores sponsorship hat-trick
Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.
Swiss Olympic adds new premium partner
Swiss telco Sunrise has entered into a partnership with the Swiss Olympic national governing body.